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30% of the global population suffer anaemia, with many cases due to iron deficiency (World Health Organisation).


Named the "Iron Man Molecule" by researchers at the Univeristy of Illinois, Hinokitiol has been shown to increase celluar uptake of iron and restore a mammal's ability to produce Haemoglobin. This is crucial in avoiding conditions such as anaemia. 

“I don’t believe there has really been anything like this before. It [Hinokitiol] appears to do what you want it to do whenever you want it to.”

- Nancy Andrews,

Dean of the Duke University School of Medicine 

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"Haemoglobin is an iron-containing protein in red blood cells. Haemoglobin carries oxygen around the body and without enough of it your muscles and organs don’t get all the oxygen they need."

- The Australian Red Cross

Further Research on Hinokitiol and Iron:
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